{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "85",
  "slug": "h-s-dandruff-free-hair-test",
  "url": "https://www.usp.at/demo-library/h-s-dandruff-free-hair-test",
  "title": "H&S – Dandruff-Free Hair Test",
  "displayTitle": "H&S – Dandruff-Free Hair Test",
  "brand": "H&S",
  "company": "Procter & Gamble",
  "category": "Hair Care",
  "claim": "Dandruff Indicator",
  "benefit": "Easy for customers to use",
  "technology": "Dandruff Test",
  "claimTypes": [
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/h-s-dandruff-free-hair-test/demo-85-HS-dandruff_2-650x650.jpg",
  "summary": "Head & Shoulders, a globally renowned leader in hair care under Procter & Gamble, sought an innovative solution to demonstrate the efficacy of its anti-dandruff products. The goal was to create a highly engaging and easy-to-use demo tool that could educate consumers about...",
  "publicExcerpt": [
    "Targeting consumers in the United Arab Emirates, the tool needed to provide a seamless user experience and deliver instant, credible results. With online activation as the primary channel, the solution had to capture attention and drive consumer engagement effectively.",
    "USP’s Contribution To meet this challenge, USP Demo Solutions developed a cutting-edge Dandruff Test Demo Tool . This interactive tool allowed consumers to visualize and understand the presence of dandruff on their scalp and experience firsthand how Head & Shoulders products could help eliminate it.",
    "The design emphasized simplicity and accessibility, ensuring that consumers could easily use the tool independently. This approach not only educated users but also reinforced the brand’s efficacy claims, fostering trust and encouraging product trials. The tool seamlessly integrated into the brand’s online channels, enhancing the digital consumer journey and reaching a broader audience."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}