{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "86",
  "slug": "h-s-scalp-condition-check",
  "url": "https://www.usp.at/demo-library/h-s-scalp-condition-check",
  "title": "H&S – Scalp Condition Check",
  "displayTitle": "H&S – Scalp Condition Check",
  "brand": "H&S",
  "company": "Procter & Gamble",
  "category": "Hair Care",
  "claim": "Finds best product choice",
  "benefit": "Experience product truth",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/h-s-scalp-condition-check/demo-86-HeadShoulders-Sebum-2-650x650.jpg",
  "summary": "Head & Shoulders, a leading Procter & Gamble hair care brand in Brazil, sought to demonstrate the product truth and superiority behind their shampoos in a way that fully engaged consumers. By offering scalp analysis, they aimed to make it effortless and risk-free for shoppers to...",
  "publicExcerpt": [
    "Recognizing the brand’s goal for an immersive, multisensory encounter that highlights Head & Shoulders’ efficacy, USP Demo Solutions introduced the Scalp Sebum Test . This cutting-edge technology allows consumers to measure sebum levels on the scalp within seconds. They can easily discern whether they have a dry, oily, or balanced scalp, enabling them to select the right Head & Shoulders formula to match their needs.",
    "By providing immediate, tangible results , Head & Shoulders delivers clear proof of their product superiority. Shoppers gain a deeper understanding of their personal scalp requirements, feeling both informed and confident in the brand’s solutions. The online activation channel makes these interactive demos accessible to a broad audience, reinforcing Head & Shoulders’ reputation for innovative, consumer-centric marketing.",
    "Through this partnership with USP Demo Solutions, Head & Shoulders has succeeded in crafting a unique, emotional consumer experience one that transcends traditional hair care demos."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}