{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "88",
  "slug": "head-shoulders-scalp-sebum-testing-tool",
  "url": "https://www.usp.at/demo-library/head-shoulders-scalp-sebum-testing-tool",
  "title": "Head & Shoulders – Scalp Sebum Testing Tool",
  "displayTitle": "Head & Shoulders – Scalp Sebum Testing Tool",
  "brand": "Head & Shoulders",
  "company": "Procter & Gamble",
  "category": "Hair Care",
  "claim": "Diagnosed Scalp Health",
  "benefit": "Improved Scalp Health",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Hydration",
    "Oil Control",
    "Anti-Dandruff",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/head-shoulders-scalp-sebum-testing-tool/demo-88-Head-and-Shoulders-1-1-1-650x650.jpg",
  "summary": "Head & Shoulders (H&S), a Procter & Gamble hair care brand, recognized a need to shift focus in Brazil, where consumer conversations around dandruff are less prevalent. Instead, the team sought a new angle to emphasize H&S’s broader benefits-especially hydration, nutrition, and...",
  "publicExcerpt": [
    "In partnership with USP Demo Solutions , Head & Shoulders introduced a Scalp Sebum Level Testing Tool designed to gauge scalp hygiene and oiliness in seconds. Positioned as a marketing tool for one-on-one interactions or self-service activations at point-of-sale , this diagnostic card seamlessly integrated into any conversation surrounding improved scalp health . By avoiding an exclusive focus on dandruff, H&S effectively broadened the discussion to address cosmetic benefits , empowering consumers to understand their unique hair and scalp needs.",
    "This streamlined workflow not only acts as an engagement and conversation starter but also showcases the brand’s dedication to science-backed, user-friendly solutions. By translating scalp analysis into actionable recommendations, Head & Shoulders reinforces its commitment to diagnosed scalp health . Through this initiative, Head & Shoulders successfully sparks greater trust, fosters brand loyalty, and paves the way for improved scalp health across Brazil."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}