{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "89",
  "slug": "helpnet-scalp-sebum-tester",
  "url": "https://www.usp.at/demo-library/helpnet-scalp-sebum-tester",
  "title": "HelpNet – Scalp Sebum Tester",
  "displayTitle": "HelpNet – Scalp Sebum Tester",
  "brand": "HelpNet",
  "company": "HelpNet",
  "category": "Hair Care",
  "claim": "Product Reccomendation",
  "benefit": "Engage consumers",
  "technology": "Scalp Sebum Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/helpnet-scalp-sebum-tester/demo-89-HelpNet-scalp-sebum-2-650x650.jpg",
  "summary": "HelpNet Romania, a nationwide leader in pharmacy retail, sought an innovative solution to elevate its hair care segment and enhance customer experiences. The objective was to create an easy-to-use tool that would engage customers, foster meaningful conversations, and drive sales...",
  "publicExcerpt": [
    "The strategy centered around leveraging data-driven insights to deliver personalized recommendations, empowering consumers to make informed choices based on their unique hair and scalp conditions. The tool needed to seamlessly integrate into HelpNet’s point-of-sale (POS) operations, providing an engaging and efficient experience for customers and beauty advisors alike.",
    "USP’s Contribution To meet this challenge, USP Demo Solutions designed a Scalp Sebum Level Tester , a diagnostic tool that enabled consumers to assess their scalp’s condition and receive tailored product recommendations. This tool became a powerful conversation starter, helping beauty advisors educate customers about scalp health while guiding them to the best product choices.",
    "The Scalp Sebum Level Tester provided a simple, intuitive workflow that allowed users to measure their scalp’s sebum levels quickly and hygienically. Based on the results, customers could better understand their hair and scalp status, making the shopping experience more engaging and informative."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}