{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "194",
  "slug": "hydration-test",
  "url": "https://www.usp.at/demo-library/hydration-test",
  "title": "Hydration Test",
  "displayTitle": "Hydration Test",
  "brand": "USP Demo Solutions",
  "company": "USP Demo Solutions",
  "category": "Skin Care",
  "claim": "Skin hydration measurement",
  "benefit": "Diagnostic",
  "technology": "Hydration Test",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool",
    "Technologies"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/hydration-test/usp-tech-hydration-test-1.webp",
  "summary": "One of USP Demo Solutions' bestsellers. The adhesive test area removes dead skin flakes from the surface - the more flakes lifted, the drier the skin. A perfect claim-proving tool when used as a before-and-after test.",
  "publicExcerpt": [
    "The Hydration Test has been one of USP Demo Solutions' bestsellers for years because it solves the most common problem in skincare retail: almost everyone believes their skin is drier or oilier than it really is. The adhesive test area lifts dead skin flakes from the surface of the forearm or cheek. The more flakes it collects, the drier the skin actually is.",
    "Run once, the test is a quick diagnostic that steers a shopper toward the right moisturiser tier. Run twice, before and after applying a product, it becomes a claim-proving tool: the second strip visibly collects fewer flakes, and the improvement belongs to the consumer's own skin rather than to a model in an advertisement.",
    "That double use is why brands deploy the Hydration Test across so many channels. It works at a pharmacy counter in under a minute, it photographs well for social content, and it gives field teams a repeatable ritual that ends every consultation with physical evidence in the shopper's hand."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}