{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "202",
  "slug": "instant-beverage-dissolvability-comparison",
  "url": "https://www.usp.at/demo-library/instant-beverage-dissolvability-comparison",
  "title": "Instant Beverage - Dissolvability Comparison",
  "displayTitle": "Instant Beverage - Dissolvability Comparison",
  "brand": "Anonymized",
  "company": "Anonymized",
  "category": "Food & Beverage",
  "claim": "Fast, clump-free dissolvability in cold water",
  "benefit": "Sales pitch that works in 10 seconds at a trade booth",
  "technology": "Dissolvability Test",
  "claimTypes": [
    "Dissolvability",
    "Fast Absorption"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Digital Campaign"
  ],
  "formats": [
    "Physical Demo",
    "Video"
  ],
  "image": "https://www.usp.at/images/demos/instant-beverage-dissolvability-comparison/dissolvability-demo.webp",
  "summary": "Built for the field sales team of an instant beverage brand to replace a long technical pitch with a visible side-by-side. The brand's powder dissolves cleanly in cold water in seconds, while competitor powders leave clumps and residue. Designed to be repeatable on a buyer's desk, at a tradeshow stand, or on camera for social.",
  "publicExcerpt": [],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}