{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "92",
  "slug": "j-j-baby-skin-barrier-test",
  "url": "https://www.usp.at/demo-library/j-j-baby-skin-barrier-test",
  "title": "J&J Baby – Skin Barrier Test",
  "displayTitle": "J&J Baby – Skin Barrier Test",
  "brand": "J&J Baby",
  "company": "Johnson & Johnson",
  "category": "Body Care",
  "claim": "protecting the body from bacteria, irritants, allergens and environmental attacks",
  "benefit": "possible to determine whether the test person has a normal, low or high skin barrier",
  "technology": "Hydration Test - Body, Mildness Demo",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing",
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/j-j-baby-skin-barrier-test/demo-92-MicrosoftTeams-image-43-650x650.jpg",
  "summary": "To engage mothers and educate them about their baby’s skincare needs, the Johnson & Johnson marketing team in the UAE sought an innovative solution to demonstrate the effectiveness of their J&J Baby Top-to-Toe Bath. The objective was to highlight the product’s ability to support...",
  "publicExcerpt": [
    "To achieve this, J&J wanted a tool that could visually demonstrate how their product maintains the skin barrier’s function while educating mothers on how the skin’s natural desquamation process works with and without the product.",
    "USP’s Contribution USP Demo Solutions developed a 2-strip Skin Barrier Test Card using advanced skin barrier technology. This demo tool offered a hands-on experience, allowing mothers to see firsthand how the product improves their baby’s skin barrier.",
    "The tool worked by removing corneocytes (dead skin cells or flakes) from the skin’s outer layer, the stratum corneum. The amount of removed corneocytes indicated the moisture levels and the health of the skin barrier. The test involved two steps:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}