{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "94",
  "slug": "kiehl-s-deeply-moisturising",
  "url": "https://www.usp.at/demo-library/kiehl-s-deeply-moisturising",
  "title": "Kiehl’s – Deeply moisturising.",
  "displayTitle": "Kiehl’s – Deeply moisturising.",
  "brand": "Kiehl’s",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "deep moisturization",
  "benefit": "promote their dry skin treatment",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/kiehl-s-deeply-moisturising/demo-94-IMG_9397.jpg",
  "summary": "With winter approaching, Kiehl's wanted to promote their dry-skin treatment by giving Beauty Advisors a tool that could educate consumers about their extreme skin types and guide them to the right product in store. USP Demo Solutions delivered a custom skin-type tester that turns 1:1 consultations into a conversation about how winter changes the skin.",
  "publicExcerpt": [
    "The Kiehl’s team wanted their Beauty Advisors to educate consumers about how winter influenced their skin type. Furthermore, the intention of the test was to start a conversation at the POS with the focus on consulting.",
    "USP’s team was briefed that Kiehl’s needed a tool for 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.",
    "Both parties concluded that USP’s skin type technology is the best fit to get the best possible results for Kiehl’s. Giving the best results and engaging the customer."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}