{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "96",
  "slug": "kiehl-s-protected-and-healthy-skin",
  "url": "https://www.usp.at/demo-library/kiehl-s-protected-and-healthy-skin",
  "title": "Kiehl’s – Protected and Healthy Skin.",
  "displayTitle": "Kiehl’s – Protected and Healthy Skin.",
  "brand": "Kiehl’s",
  "company": "L'Oréal",
  "category": "Sun Care",
  "claim": "Less damage from UV rays",
  "benefit": "Educate consumers about the consequences of UV radiations",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Repair",
    "Damage Protection"
  ],
  "businessUses": [
    "Internal Training",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/kiehl-s-protected-and-healthy-skin/demo-96-Kiehls-UV-2-650x650.jpg",
  "summary": "With summer approaching, Kiehl’s faced the challenge of empowering their Beauty Advisors to educate consumers about the harmful effects of UV radiation. The goal was twofold: to raise awareness about the consequences of sun damage, such as dark spots and wrinkles, and to guide...",
  "publicExcerpt": [
    "By creating an interactive and engaging in-store experience, Kiehl’s aimed to highlight the importance of sun protection while reinforcing their expertise in skincare solutions.",
    "USP’s Contribution To address Kiehl’s needs, USP Demo Solutions developed an innovative Sun Damage Demo Tool tailored to Kiehl’s sun care campaign. This interactive tool was designed to visually demonstrate the effects of UV exposure on the skin, creating a powerful educational experience for consumers.",
    "The demo highlighted the long-term consequences of UV radiation, such as dark spots and wrinkles, while showcasing how Kiehl’s products could protect and nourish the skin. By providing a clear, science-backed visualization, the tool empowered Beauty Advisors to engage customers in meaningful conversations about sun protection."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}