{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "95",
  "slug": "kiehl-s-what-is-your-skin-type",
  "url": "https://www.usp.at/demo-library/kiehl-s-what-is-your-skin-type",
  "title": "Kiehl’s – What is your skin type?",
  "displayTitle": "Kiehl’s – What is your skin type?",
  "brand": "Kiehl’s",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "clear skin",
  "benefit": "Indoor-Consultancy",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/kiehl-s-what-is-your-skin-type/demo-95-Kiehls_box_2-650x650.jpg",
  "summary": "Kiehl’s Since 1851, a renowned skincare brand under L’Oréal, sought an innovative way to elevate in-store consumer engagement. The goal was twofold: shift the focus from selling products to providing personalized skincare consultations and highlight the expertise of their...",
  "publicExcerpt": [
    "By introducing an interactive and educational experience, Kiehl’s aimed to position their consultants as trusted skincare advisors while guiding consumers toward their most suitable skincare regimen.",
    "USP’s Contribution To address Kiehl’s objectives, USP Demo Solutions developed a tailored Sensory Skin Type Demo Tool designed to engage consumers and provide real-time insights into their skin type. This haptic, hands-on tool was simple yet highly effective, enabling KCRs to analyze a client’s skin in just seconds. The interactive nature of the demo encouraged meaningful conversations, starting with the question: “Do you know your skin type?”",
    "Comprehensive Support by USP Demo Solutions USP Demo Solutions took full responsibility for the project, handling every aspect from conceptualization to execution. After presenting various concepts to Kiehl’s marketing team, the final design was selected, featuring:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}