{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "104",
  "slug": "l-oreal-paris-liquid-care",
  "url": "https://www.usp.at/demo-library/l-oreal-paris-liquid-care",
  "title": "L’Oréal Paris – Liquid Care",
  "displayTitle": "L’Oréal Paris – Liquid Care",
  "brand": "L’Oréal Paris",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Product recommendation",
  "benefit": "Skin Diagnostic",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/l-oreal-paris-liquid-care/demo-104-Loreal-Hydra-Genius-2-650x650.png",
  "summary": "L’Oréal Paris sought an innovative marketing solution to support the launch of their new skincare product. The objective was twofold:",
  "publicExcerpt": [
    "The solution needed to be both engaging and versatile, enabling consumers to use it in-store independently or with the assistance of a beauty advisor.",
    "USP’s Contribution To meet L’Oréal Paris’s objectives, USP Demo Solutions leveraged its expertise and portfolio of over 27 cutting-edge technologies to develop a multi-functional demo card . This innovative tool combined:",
    "The demo card’s intuitive design ensured a seamless consumer experience, offering a clear and impactful demonstration of the product’s benefits while fostering trust in the brand."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}