{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "99",
  "slug": "l-oreal-paris-measure-uv-rays",
  "url": "https://www.usp.at/demo-library/l-oreal-paris-measure-uv-rays",
  "title": "L’Oréal Paris – Measure UV Rays",
  "displayTitle": "L’Oréal Paris – Measure UV Rays",
  "brand": "L’Oréal Paris",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "UV Protection",
  "benefit": "Measuring Intensity",
  "technology": "UV Intensity Sticker",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/l-oreal-paris-measure-uv-rays/demo-99-MicrosoftTeams-image-226-650x650.jpg",
  "summary": "For the activation campaign of their new launch with Boots, L’Oréal Paris aimed to create an educational tool that would raise awareness about UV protection while promoting their BB Cream as a daily defense against harmful rays. The goal was to provide a portable and engaging...",
  "publicExcerpt": [
    "To achieve this, the tool needed to be practical, user-friendly, and capable of seamlessly integrating into consumers’ everyday lives, reinforcing the message of sun safety throughout the day.",
    "USP’s Contribution USP Demo Solutions developed an innovative UV Intensity Sticker that aligned perfectly with L’Oréal Paris’s objectives. Designed as a branded sticker to be affixed to a smartphone, the tool leveraged UV level detection technology to deliver real-time information about sun exposure.",
    "This pocket-sized solution became an essential companion for consumers, ensuring they were always aware of changing UV conditions. The sticker featured a built-in secret message that activated when UV levels were high, reminding consumers of the dangers of sun exposure and recommending L’Oréal Paris BB Cream as a protective measure."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}