{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "105",
  "slug": "l-oreal-paris-skin-match-tool",
  "url": "https://www.usp.at/demo-library/l-oreal-paris-skin-match-tool",
  "title": "L’Oréal Paris – Skin Match Tool",
  "displayTitle": "L’Oréal Paris – Skin Match Tool",
  "brand": "L’Oréal Paris",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Product recommendatiom",
  "benefit": "Hydration indicator",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/l-oreal-paris-skin-match-tool/demo-105-Pure-Clay-2-650x650.jpg",
  "summary": "L'Oréal Paris' UAE team aimed to create a solution that would simplify the skincare selection process for consumers. Using that goal, USP Demo Solutions developed a tool to help customers identify the most suitable...",
  "publicExcerpt": [
    "The goal was to create an easy-to-use, accurate tool that could guide consumers toward the best product regimen for their unique skin concerns. Designed for flexibility, the tool could be used independently or with the assistance of a beauty advisor.",
    "The team introduced an interactive Skin Type Tester that engaged consumers directly at POS locations. The test involved a simple two-step process:",
    "Remove : Consumers use a skin test strip to sample skin from various facial zones (T-Zone, chin, cheek) and assess their skin texture."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}