{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "102",
  "slug": "l-oreal-paris-smooth-and-plump-skin",
  "url": "https://www.usp.at/demo-library/l-oreal-paris-smooth-and-plump-skin",
  "title": "L’Oréal Paris – Smooth and Plump Skin",
  "displayTitle": "L’Oréal Paris – Smooth and Plump Skin",
  "brand": "L’Oréal Paris",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Anti-aging properties",
  "benefit": "Product Recommendation",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging",
    "Whitening"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/l-oreal-paris-smooth-and-plump-skin/demo-102-Revitalift-Wrinkle-Test-3-650x650.jpg",
  "summary": "The L’Oreal team wanted their Beauty Advisors to engage and enlighten consumers about their skin wrinkle level. Advise them about what their skin requires and eventually, the POS tool should also evoke the need for one of the in-store products.",
  "publicExcerpt": [
    "Upon being briefed, the USP’s team developed different concepts that ensured 1:1 engagement, at the same time supporting their Beauty Advisors to educate and guide consumers.",
    "Both parties agreed that USP’s 2-D wrinkle test technology would give the best possible result for L’Oreal. Giving the best results and simultaneously engaging the customer.",
    "The next step was to decide the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}