{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "106",
  "slug": "la-roche-posay-sebum-test-kit",
  "url": "https://www.usp.at/demo-library/la-roche-posay-sebum-test-kit",
  "title": "La Roche-Posay – Sebum Test Kit",
  "displayTitle": "La Roche-Posay – Sebum Test Kit",
  "brand": "La Roche",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Product recommendation",
  "benefit": "Knowing your skin type",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Kit",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/la-roche-posay-sebum-test-kit/demo-106-LRP-Sebum-Kit_2-650x650.jpg",
  "summary": "The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store.",
  "publicExcerpt": [
    "USP Demo Solutions’ main aim was to turn La Roche-Posay’s expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through educating the consumer about their skin type and allowing them to experience the brand through a haptic approach.",
    "After receiving prototypes that varied in size and shape from USP Demo Solutions the La Roche-Posay team agreed the Skin Type Tester was the suitable technology match for this activation.",
    "As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}