{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "107",
  "slug": "la-shield-sun-protection",
  "url": "https://www.usp.at/demo-library/la-shield-sun-protection",
  "title": "La Shield – Sun Protection",
  "displayTitle": "La Shield – SPF Efficacy Demo",
  "brand": "La Shield",
  "company": "Glenmark Pharmaceuticals",
  "category": "Sun Care",
  "claim": "Protection against harsh UV rays",
  "benefit": "No sunburnt skin",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/la-shield-sun-protection/demo-107-KhFesslDSC_0967-650x650.jpg",
  "summary": "La Shield, a leading sun care brand under Glenmark Pharmaceuticals, aimed to create a consumer experience that would both demonstrate the efficacy of their SPF product and engage shoppers in a memorable way. The goal was to showcase the product’s ability to protect against harsh...",
  "publicExcerpt": [
    "The solution needed to be both impactful and interactive, seamlessly integrating into point-of-sale environments to enhance consumer trust and drive purchase decisions.",
    "USP’s Contribution To meet La Shield’s needs, USP Demo Solutions developed a UV Efficacy Test Tool that provided a tangible demonstration of the product’s protective capabilities. This innovative tool allowed consumers to see firsthand how La Shield’s SPF shielded their skin from harmful UV rays.",
    "The UV Efficacy Test was designed to deliver immediate, visible results, making it a powerful tool for consumer education and engagement. It not only demonstrated the effectiveness of the SPF product but also underscored the risks of sun exposure, reinforcing the need for daily sun protection."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}