{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "108",
  "slug": "lancome-multi-functional-tool",
  "url": "https://www.usp.at/demo-library/lancome-multi-functional-tool",
  "title": "Lancôme – Multi-functional tool",
  "displayTitle": "Lancôme – Multi-functional tool",
  "brand": "Lancôme",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Clear skin and less wrinkles",
  "benefit": "Get your best beauty regime",
  "technology": "Skin Type Test, Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/lancome-multi-functional-tool/demo-108-lancome-3-1-1-650x650.png",
  "summary": "LANCÔME’s marketing team in Austria sought a versatile engagement tool to assist beauty advisors in building and recommending tailored beauty regimens for their clients. The objective was to create a multi-functional diagnostic tool that could analyze skin type and wrinkle...",
  "publicExcerpt": [
    "The solution required an intuitive, branded design that would enhance the beauty consultant’s expertise and foster meaningful interactions with consumers.",
    "USP’s Contribution USP Demo Solutions developed a fully branded engagement folder featuring multiple demo tools, including a 2D Wrinkle Test and a Skin Type Tester . This multi-sensory diagnostic tool offered a comprehensive skincare analysis, enabling beauty advisors to deliver personalized recommendations and helping consumers independently assess their needs.",
    "Impact The diagnostic tool transformed the in-store experience for LANCÔME clients in Austria, enhancing consumer engagement and driving sales. By offering personalized recommendations through a hands-on and interactive process, the tool reinforced LANCÔME’s reputation as a leader in skincare innovation. The initiative not only improved consumer satisfaction but also strengthened the role of beauty advisors as trusted consultants."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}