{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "110",
  "slug": "lloyds-pharmacy-body-hydration-test",
  "url": "https://www.usp.at/demo-library/lloyds-pharmacy-body-hydration-test",
  "title": "Lloyds Pharmacy – Body Hydration Test",
  "displayTitle": "Lloyds Pharmacy – Body Hydration Test",
  "brand": "Lloyds Pharmacy",
  "company": "LloydsPharmacy",
  "category": "Body Care",
  "claim": "Hydrated and plump skin",
  "benefit": "Dry, flaky skin to hydrated, plump skin",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration",
    "Anti-Dandruff"
  ],
  "businessUses": [
    "Pharmacy"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/lloyds-pharmacy-body-hydration-test/demo-110-LoydsPharmacy_2-1320x660-1-650x650.jpg",
  "summary": "The hydration level of skin undergoes challenges and changes all year round. So, how to identify what treatment your body skin needs right now? See how Lloyds Pharmacy helped consumers to answer this question.",
  "publicExcerpt": [
    "The Lloyds Pharmacy team needed a conversation starter for their in-store consultants, which focused on the needs of their consumers and was able to lay an important first step towards one-to-one consulting",
    "The USP Demo Solutions’ challenge was to translate the Lloyds Pharmacy needs to a brand activation tool that encouraged consumers to get start a conversation with Lloyds Pharmacy’s in-store consultants. The aim was to shift selling to consulting.",
    "USP Demo Solutions developed prototypes, different in shape and size, which were sent to the Lloyds Pharmacy marketing team for reviews and we proposed that the hydration test technology was the best technology match for this campaign. Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility; from artwork creation to printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}