{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "111",
  "slug": "lrp-anthelios-uv-sticker",
  "url": "https://www.usp.at/demo-library/lrp-anthelios-uv-sticker",
  "title": "LRP – Anthelios UV Sticker",
  "displayTitle": "LRP – Anthelios UV Sticker",
  "brand": "LRP",
  "company": "L'Oréal",
  "category": "Sun Care",
  "claim": "Able to measure UV of area",
  "benefit": "UV awareness tool",
  "technology": "UV Intensity Sticker",
  "claimTypes": [
    "UV Protection"
  ],
  "businessUses": [
    "Retail Activation",
    "Pharmacy"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/lrp-anthelios-uv-sticker/demo-111-Sun-2-650x650.png",
  "summary": "La Roche-Posay, a leader in sun care innovation, sought an educational and interactive tool to raise awareness about the importance of UV protection. The objective was to create a portable UV detection tool that could be used by both doctors and consumers, emphasizing the need...",
  "publicExcerpt": [
    "The tool needed to be practical, easy to use, and seamlessly integrated into everyday life, ensuring it served as a constant reminder of sun safety while demonstrating La Roche-Posay’s commitment to innovative skin care solutions.",
    "USP’s Contribution To meet these needs, USP Demo Solutions developed a UV Intensity Sticker designed to keep consumers informed about changing UV levels in their environment. The sticker could be affixed to a phone, ensuring it remained with the user throughout the day. This branded awareness tool allowed consumers to monitor UV intensity in real-time while reinforcing the importance of using La Roche-Posay’s sun care products.",
    "Impact The UV Intensity Sticker proved highly effective across multiple regions, including Costa Rica, El Salvador, Guatemala, Panama, and Paraguay. By providing a practical and educational solution, the initiative elevated awareness about the risks of UV exposure while showcasing La Roche-Posay’s expertise in sun care. The tool not only increased consumer engagement but also strengthened La Roche-Posay’s position as a trusted authority in skin protection."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}