{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "112",
  "slug": "lrp-effaclar-skin-match",
  "url": "https://www.usp.at/demo-library/lrp-effaclar-skin-match",
  "title": "LRP – EFFACLAR Skin Match",
  "displayTitle": "LRP – EFFACLAR Skin Match",
  "brand": "LRP",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Tester detects sebum on skin",
  "benefit": "Educate yourself on your skin type",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/lrp-effaclar-skin-match/demo-112-La-Roche-Posay-1-650x650.png",
  "summary": "Building on the success of the single-use Skin Type Tester, La Roche-Posay’s US team sought to introduce a permanent point-of-sale tool that would provide additional value and detailed information about the EFFACLAR product line. The goal was to create a more comprehensive...",
  "publicExcerpt": [
    "By integrating enhanced features into the tool, La Roche-Posay aimed to deliver a seamless experience, equipping consumers with valuable insights about their skin and the most suitable products for their care regimen.",
    "USP’s Contribution USP Demo Solutions partnered with La Roche-Posay to redesign the Skin Type Tester into a folded leaflet format that combined advanced skin diagnostic technology with educational content about the EFFACLAR line. This new format transformed the tool into a complete consumer education resource, allowing users to learn about their skin type and explore products tailored to their unique needs.",
    "The tester used cutting-edge technology to detect sebum levels on the skin’s surface, categorizing skin types as dry to very dry, normal, normal to oily, or oily . Combined with La Roche-Posay’s branding and product details, the tool guided users through their skin’s diagnosis and connected them with the most appropriate skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}