{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "113",
  "slug": "lrp-what-s-your-skin-type",
  "url": "https://www.usp.at/demo-library/lrp-what-s-your-skin-type",
  "title": "LRP – What’s your Skin Type?",
  "displayTitle": "LRP – What’s your Skin Type?",
  "brand": "LRP",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Best known product for consumer",
  "benefit": "POS at Department Stores",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/lrp-what-s-your-skin-type/demo-113-La-Roche-Posay-2-650x650.png",
  "summary": "Building on the success of La Roche-Posay’s single-use Skin Type Tester, the US team sought to create a permanent point-of-sale tool that would provide consumers with more comprehensive information about their skin and the EFFACLAR product line. The goal was to educate consumers...",
  "publicExcerpt": [
    "The solution needed to extend beyond the original single-use testers, integrating branding, product details, and personalized recommendations into a user-friendly format that could remain at POS as a valuable consumer resource.",
    "USP’s Contribution USP Demo Solutions collaborated with La Roche-Posay to develop an upgraded folded leaflet Skin Type Tester that provided a more holistic consumer experience. This tool combined advanced Skin Type Testing technology with additional information on EFFACLAR products, creating a seamless journey from diagnosis to product selection.",
    "The tester visualized the amount of sebum present on the skin’s surface, determining the consumer’s skin type–ranging from very dry to oily skin. Results were paired with tailored product recommendations, offering clear guidance on the most suitable EFFACLAR solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}