{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "114",
  "slug": "lubrizol-silsense-bio5-trade-fair-demo-tool",
  "url": "https://www.usp.at/demo-library/lubrizol-silsense-bio5-trade-fair-demo-tool",
  "title": "Lubrizol SilSense Bio5 Trade Fair Demo Tool",
  "displayTitle": "Lubrizol SilSense Bio5 Trade Fair Demo Tool",
  "brand": "Lubrizol SilSense Bio5 Trade Fair Demo Tool",
  "company": "Lubrizol",
  "category": "Skin Care",
  "claim": "Non-mattifying foundation texture",
  "benefit": "Product Demonstration",
  "technology": "Fast Absorption Test - Face",
  "claimTypes": [
    "Oil Control",
    "Fast Absorption"
  ],
  "businessUses": [
    "Internal Training"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/lubrizol-silsense-bio5-trade-fair-demo-tool/demo-114-lubrizol-1-1-650x650.jpg",
  "summary": "The Lubrizol marketing team in Spain was attending a trade fair and needed a compelling tool that could entice visitors’ to their booth. They need the tool for their sales force to be easy to use and one that could prove the product’s claim: a non-mattifying foundation while...",
  "publicExcerpt": [
    "The team wanted the trade visitor to not only experience the product texture and coverage but also see how it reacts with oily skin before and after application. A tool that was engaging for the audience while educating them about the product’s efficacy.",
    "The Lubrizol team had a wish list but with no clear idea how to implement it. They relied on USP to ideate and create a winning solution that checked all the boxes.",
    "Working on our three-step ideation concept, USP went on to develop a winning demo:"
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}