{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "115",
  "slug": "manscience-ph-value-test",
  "url": "https://www.usp.at/demo-library/manscience-ph-value-test",
  "title": "ManScience – pH Value Test",
  "displayTitle": "ManScience – pH Value Test",
  "brand": "ManScience",
  "company": "Man Science",
  "category": "Skin Care",
  "claim": "Balanced skin",
  "benefit": "ph-balanced Skin",
  "technology": "PH-Value Test, Skin Type Test",
  "claimTypes": [
    "pH Balance"
  ],
  "businessUses": [
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital",
    "Kit"
  ],
  "image": "https://www.usp.at/images/demos/manscience-ph-value-test/demo-115-Man-Science-2-1.jpg",
  "summary": "Man Science, a premium men’s skincare brand in Australia, aimed to revolutionize the way men approached skincare with the launch of their personalized product range. Central to this initiative was an interactive testing kit that allowed consumers to identify their skin type and...",
  "publicExcerpt": [
    "The goal was to establish trust and build brand awareness by educating consumers about their skin and connecting them with customized skincare solutions.",
    "USP’s Contribution To address Man Science’s needs, USP Demo Solutions designed an informative and engaging tester postcard that included:",
    "This dual-purpose tester card educated consumers about their skin while seamlessly integrating into Man Science’s digital ecosystem. By bridging physical and digital experiences, the tool added value to the brand’s marketing activities and reinforced consumer trust in their personalized offerings."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}