{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "116",
  "slug": "marionnaud-phygital-tool",
  "url": "https://www.usp.at/demo-library/marionnaud-phygital-tool",
  "title": "Marionnaud – Phygital Tool",
  "displayTitle": "Marionnaud – Phygital Tool",
  "brand": "Marionnaud",
  "company": "Marionnaud",
  "category": "Skin Care",
  "claim": "Elevate engagement",
  "benefit": "Phygital",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Digital Campaign"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/marionnaud-phygital-tool/demo-116-marionnud-paris-3-650x650.jpg",
  "summary": "Marionnaud France needed a way to bridge physical retail and the digital sphere so consumers could truly understand their own skin type before buying. USP Demo Solutions built a phygital skin-type test that gives instant on-skin analysis at POS, connects shoppers with in-store beauty advisors, and continues the journey online via QR code for personalised routines.",
  "publicExcerpt": [
    "Firstly, their goal was to elevate consumer engagement by offering an immersive experience at POS that emphasized the skincare product’s effectiveness in addressing specific skin concerns. Secondly, Marionnaud sought to revolutionize the shopping journey by integrating a digital component, enabling consumers to delve deeper into personalized skincare routines through a seamless phygital approach.",
    "The tool not only provided immediate analysis but also connected consumers with in-store beauty advisors. With the results from the on-skin tool, the BA’s were able to offer professional guidance, curating bespoke skincare regimes based on the individual’s specific skin requirements. Additionally, consumers had the option to embark on a phygital journey by scanning a QR code, guiding them to the ‘Love Your Skin’ landing page.",
    "Upon reaching this page, consumers entered their haptic test results and got a digital diagnosis of their skin needs. This comprehensive digital analysis offered certainty and clarity, providing a detailed understanding of the consumer’s skin requirements. The fusion of physical and digital allowed consumers to seamlessly transition from the in-store experience to an interactive online platform, empowering them with a deeper understanding of their skin and personalized solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}