{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "117",
  "slug": "meaningful-beauty-wrinkle-test",
  "url": "https://www.usp.at/demo-library/meaningful-beauty-wrinkle-test",
  "title": "Meaningful Beauty – Wrinkle Test",
  "displayTitle": "Meaningful Beauty – Wrinkle Test",
  "brand": "Meaningful Beauty",
  "company": "Dr. Jean-Louis Sebagh",
  "category": "Skin Care",
  "claim": "Wrinkle-less skin",
  "benefit": "Smooth skin",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/meaningful-beauty-wrinkle-test/demo-117-Cindy-Crawford-Image-2-scaled.webp",
  "summary": "Meaningful Beauty, under the expertise of Dr. Jean-Louis Sebagh, sought a cutting-edge solution to help beauty advisors build and recommend personalized skincare regimens. The challenge was to create a tool that could both diagnose wrinkle levels and measure the variations...",
  "publicExcerpt": [
    "The tool needed to work seamlessly in one-on-one interactions with beauty advisors and as a self-assessment device, empowering consumers to independently understand their skin needs.",
    "USP’s Contribution To meet these requirements, USP Demo Solutions developed a multi-functional diagnostic tool that combined two advanced technologies:",
    "The tool also featured easy-to-understand instructions and result fields, guiding consumers to the most suitable Meaningful Beauty products for their skin type and concerns. The portable design made it easy to handle and distribute, enhancing its usability at points of sale."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}