{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "118",
  "slug": "meridol-ideation-to-conversion",
  "url": "https://www.usp.at/demo-library/meridol-ideation-to-conversion",
  "title": "Meridol – Ideation to Conversion",
  "displayTitle": "Meridol – Ideation to Conversion",
  "brand": "Meridol",
  "company": "Colgate Palmolive",
  "category": "Oral Care",
  "claim": "Product protects",
  "benefit": "Proof of claim",
  "technology": "Zinc Detector",
  "claimTypes": [
    "Stain Removal",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/meridol-ideation-to-conversion/demo-118-meridol-3-scaled.webp",
  "summary": "As part of the launch of their new Meridol mouthwash, the Meridol team in Switzerland sought an innovative way to present their product at a major conference targeting dentists and researchers from across the EU. The objective was to create a hands-on demo tool that would...",
  "publicExcerpt": [
    "Rather than relying on traditional presentations or videos, the team wanted an interactive experience where each attendee could personally test and validate the product’s efficacy. This approach aimed to captivate the audience, encourage participation, and enhance the credibility of Meridol’s claims.",
    "USP’s Contribution To meet Meridol’s unique requirements, USP Demo Solutions developed a Zinc Detector Demo Tool , a compact and engaging solution designed for individual use during the event.",
    "This tool allowed each attendee to test the presence of Zinc in the mouthwash themselves, offering a tangible demonstration of the product’s effectiveness. By giving the audience the ability to interact directly with the demo, the tool fostered greater engagement and trust in Meridol’s claims."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}