{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "119",
  "slug": "minokri-educate-and-engage",
  "url": "https://www.usp.at/demo-library/minokri-educate-and-engage",
  "title": "Minokri – Educate and Engage",
  "displayTitle": "Minokri – Educate and Engage",
  "brand": "Minokri",
  "company": "Minokri",
  "category": "Skin Care",
  "claim": "Deep moisturization",
  "benefit": "Quick and accurate tool",
  "technology": "Hydration Test - Body, Skin Type Test",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/minokri-educate-and-engage/demo-119-MicrosoftTeams-image-213-scaled.webp",
  "summary": "Minokri recognised how deeply skin concerns like acne, dryness and hyperpigmentation affect self-esteem, but needed a fast, accurate way to assess each consumer's skin in store. USP Demo Solutions developed customised Skin Type and Hydration tests that measure sebum and hydration levels within seconds, steering each consumer toward the right Minokri products.",
  "publicExcerpt": [
    "By using effective tests that steered the consumer to the appropriate skincare products, Minokri wanted to assist consumers to improve their skin condition and, consequently, enhance their quality of life. Empowering users to make informed choices about their skincare routines.",
    "The USP team developed the two tools with customised how-to-use cards that were specific to Minokri‘s need.",
    "The Skin Type Test is an easy and accurate way to determine the consumer’s skin type that measures within seconds the individual sebum level. Based on the results the tool helps the consumer understand their skin type and allows them to determine if their skin is dry, normal, combination, or oily. This product is safe to use, non-irritant, and easy to administer."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}