{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "120",
  "slug": "mixa-skin-type-diagnostic",
  "url": "https://www.usp.at/demo-library/mixa-skin-type-diagnostic",
  "title": "Mixa – Skin Type Diagnostic",
  "displayTitle": "Mixa – Skin Type Diagnostic",
  "brand": "Mixa",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Educate on skin type",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/mixa-skin-type-diagnostic/demo-120-Mixa_2-1320x660-1-650x650.jpg",
  "summary": "Mixa had the challenge of finding a tool that steered customers to their wide pallet of products that were developed for different types of skins. This tool helped customers to evaluate their skin type, while convincing them of the need of a specific product type.",
  "publicExcerpt": [
    "The team needed a tool that enabled consumer engagement, while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.",
    "The USP team knew that Mixa required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.",
    "USP developed solutions as per the brief received from Mixa. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}