{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "121",
  "slug": "mixa-skin-type-test",
  "url": "https://www.usp.at/demo-library/mixa-skin-type-test",
  "title": "Mixa – Skin Type Test",
  "displayTitle": "Mixa – Skin Type Test",
  "brand": "Mixa",
  "company": "L'Oréal",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Sensitivity & Soothing",
    "Hydration"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/mixa-skin-type-test/demo-121-Mixa-Skin-Type-Test-2-650x650.jpg",
  "summary": "To support the launch of their Hyaluronic Expert skincare line, Mixa’s marketing team sought an engaging and consumer-friendly product recommendation tool. The goal was to create an easy-to-use activation tool that empowered consumers in Poland and the Baltics to independently...",
  "publicExcerpt": [
    "The tool needed to be safe, accurate, and visually appealing, ensuring it caught attention while delivering meaningful value to users.",
    "USP’s Contribution USP Demo Solutions partnered with Mixa to develop an eye-catching Skin Type Test Tool tailored to the brand’s objectives. The tool provided consumers with a simple and accurate way to determine their skin type, guiding them toward the most suitable products within the Hyaluronic Expert range.",
    "Designed for self-use, the tool aligned perfectly with Mixa’s focus on providing accessible and trustworthy skincare solutions. Its intuitive design ensured a seamless experience, empowering users to make informed decisions independently."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}