{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "123",
  "slug": "modicare-skin-type-test",
  "url": "https://www.usp.at/demo-library/modicare-skin-type-test",
  "title": "Modicare – Skin Type Test",
  "displayTitle": "Modicare – Skin Type Test",
  "brand": "Modicare",
  "company": "Modicare",
  "category": "Skin Care",
  "claim": "Smooth skin",
  "benefit": "Clear skin",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Repair"
  ],
  "businessUses": [
    "Internal Training",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/modicare-skin-type-test/demo-123-Urban-London_Skin-Type-Test-2_1200x800-1-650x650.jpg",
  "summary": "As a direct-selling brand, Modicare aimed to equip their consultants with tools that would enhance their effectiveness during one-on-one consumer consultations. To support the launch of Urban Color London, Modicare sought an interactive and professional Skin Type Test to help...",
  "publicExcerpt": [
    "The goal was to enable consultants to engage consumers more effectively, adding a scientific and professional element to their consultations while educating consumers about their skin type and needs.",
    "USP’s Contribution USP Demo Solutions developed a multi-tester sensory marketing tool for Modicare, designed to seamlessly integrate into the consultant participation package. The tool featured easy-to-use test strips that accurately determined the consumer’s skin type within seconds, offering clear and objective results.",
    "This solution not only educated consumers about their skin but also empowered consultants to deliver professional and personalized recommendations, boosting trust and engagement during consultations."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}