{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "124",
  "slug": "modules-skin-test-kit",
  "url": "https://www.usp.at/demo-library/modules-skin-test-kit",
  "title": "Modules – Skin Test Kit",
  "displayTitle": "Modules – Skin Test Kit",
  "brand": "Modules",
  "company": "Modules",
  "category": "Skin Care",
  "claim": "personalized skincare",
  "benefit": "AI-powered diagnostic tool",
  "technology": "Facial Skin Analysis powered by AI, Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Pharmacy",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital",
    "Kit"
  ],
  "image": "https://www.usp.at/images/demos/modules-skin-test-kit/demo-124-modules-1-1-650x650.jpg",
  "summary": "Modules, a renowned clinical dermatology brand based in Singapore, set its sights on expanding into the Philippines market. With a focus on prescription-based skincare solutions and a personalized approach. As part of the launch the team aimed to leverage their existing brand...",
  "publicExcerpt": [
    "As part of their offline strategy, they needed a personalized experience in the form of a diagnostic test kit. The kit was to serve as a tool for offline consultation, complementing the online quiz . They wanted a tool that customers could use to determine their skin’s specific needs without being online but at the same time have the opportunity to be directed by means of a QR code to set up a personal consultation. The test results were then used to create customized prescription treatments, ensuring that each product was tailored to the individual’s unique requirements. Allowing Modules to reach a wider audience and establish trust in the local market.",
    "With careful execution, USP developed a sebum-level test card engagement card that diagnosed the skin type of the consumer. The results could then be used to develop a customised treatment for the consumer’s own personal skin needs.",
    "By effectively combining online and offline strategies, the company was able to reach a broad audience while providing personalized skincare solutions backed by pharmacists ‘ expertise."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}