{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "128",
  "slug": "neutrogena-deep-clean-demo",
  "url": "https://www.usp.at/demo-library/neutrogena-deep-clean-demo",
  "title": "Neutrogena – Deep Clean Demo",
  "displayTitle": "Neutrogena – Deep Clean Demo",
  "brand": "Neutrogena",
  "company": "Johnson & Johnson",
  "category": "Skin Care",
  "claim": "Removes make-up in one swipe",
  "benefit": "Clears kin without impurities",
  "technology": "Make-Up Removal Demo",
  "claimTypes": [
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/neutrogena-deep-clean-demo/demo-128-TKhFesslDSC_1019-1200x800-1-650x650.jpg",
  "summary": "Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove their product claim: “See what’s possible with one clean sweep”. They were looking for a DEMO tool that could prove their claim within seconds, and, most...",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Demo Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign.",
    "Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}