{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "129",
  "slug": "neutrogena-hydration-check",
  "url": "https://www.usp.at/demo-library/neutrogena-hydration-check",
  "title": "Neutrogena – Hydration Check",
  "displayTitle": "Neutrogena – In-Store Hydration Demo",
  "brand": "Neutrogena",
  "company": "Johnson & Johnson",
  "category": "Body Care",
  "claim": "Hydrated skin",
  "benefit": "Educate on body's hydration level",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/neutrogena-hydration-check/demo-129-Neutrogena-brochure_2-1320x660-1-650x650.jpg",
  "summary": "Neutrogena, a global leader in skincare, aimed to create a highly engaging and educational demo tool to be used at points of sale in France. The goal was threefold:",
  "publicExcerpt": [
    "This interactive approach was designed to educate consumers about their skin’s hydration status while building trust and confidence in Neutrogena’s products.",
    "USP’s Contribution To address Neutrogena’s objectives, USP Demo Solutions developed an innovative Hydration Test Tool tailored for body skin analysis. The tool provided a quick and accurate measurement of skin hydration levels, allowing consumers to understand their skin’s condition and see visible results after using Neutrogena products.",
    "Impact The Hydration Test Tool became a key feature of Neutrogena’s POS strategy in France, driving consumer engagement and sales. By combining education, interaction, and visible proof, the tool reinforced Neutrogena’s reputation as a leader in skincare science and innovation."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}