{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "126",
  "slug": "neutrogena-skin-type-consulting-tool",
  "url": "https://www.usp.at/demo-library/neutrogena-skin-type-consulting-tool",
  "title": "Neutrogena – Skin Type Consulting Tool",
  "displayTitle": "Neutrogena – Skin Type Consulting Tool",
  "brand": "Neutrogena",
  "company": "Johnson & Johnson",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Educate consumer on skin matters",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/neutrogena-skin-type-consulting-tool/demo-126-Natura-Skin-Type_2-1320x660-1.jpg",
  "summary": "Neutrogena’s team faced the challenge of helping customers understand their individual skin types to make informed product choices. To address this, Neutrogena sought an innovative Skin Type Test Tool that would enable customers to self-evaluate their skin and recognize the need...",
  "publicExcerpt": [
    "The tool aimed to educate consumers about their skin’s unique needs, enhancing their confidence in selecting the most appropriate Neutrogena product while fostering trust and brand loyalty.",
    "USP’s Contribution USP Demo Solutions partnered with Neutrogena to create a Skin Type Test Tool tailored for POS activation in Jordan. This simple yet effective tool allowed customers to evaluate their skin type by measuring sebum levels, helping them determine whether their skin was dry, normal, combination, or oily.",
    "The test results guided customers to the most suitable Neutrogena products, offering a personalized skincare experience and reinforcing the importance of understanding one’s skin type."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}