{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "127",
  "slug": "neutrogena-sun-protection",
  "url": "https://www.usp.at/demo-library/neutrogena-sun-protection",
  "title": "Neutrogena – Sun Protection",
  "displayTitle": "Neutrogena – UV Protection Proof",
  "brand": "Neutrogena",
  "company": "Johnson & Johnson",
  "category": "Sun Care",
  "claim": "Protection against harsh UV rays",
  "benefit": "Healthy skin",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/neutrogena-sun-protection/demo-127-KhFesslDSC_1003-650x650.jpg",
  "summary": "The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. They needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Demo Solutions proposed that UV technology was the best technological match for this campaign.",
    "Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}