{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "137",
  "slug": "nivea-beautiful-tan-that-lasts",
  "url": "https://www.usp.at/demo-library/nivea-beautiful-tan-that-lasts",
  "title": "Nivea – Beautiful Tan That Lasts.",
  "displayTitle": "Nivea – Beautiful Tan That Lasts.",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Sun Care",
  "claim": "Tan that stays",
  "benefit": "Educating customer",
  "technology": "Sun Damage Demo - Sunburn & Tanning",
  "claimTypes": [
    "UV Protection",
    "Freshness",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-beautiful-tan-that-lasts/demo-137-Nivea_Tanning_3-1-650x650.jpg",
  "summary": "Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.",
  "publicExcerpt": [
    "The challenge for USP Demo Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.",
    "The experts at USP Demo Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts and mockups, which were sent to the Nivea team for review."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}