{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "130",
  "slug": "nivea-how-hydrated-is-your-skin",
  "url": "https://www.usp.at/demo-library/nivea-how-hydrated-is-your-skin",
  "title": "Nivea – How Hydrated Is Your Skin?",
  "displayTitle": "Nivea – How Hydrated Is Your Skin?",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Body Care",
  "claim": "hydrated skin",
  "benefit": "Product recommendation",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/nivea-how-hydrated-is-your-skin/demo-130-2_NIVEA_Portugal_15088-1300x1300.jpg",
  "summary": "The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s.",
  "publicExcerpt": [
    "The team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range.",
    "The main goal for USP Demo Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed.",
    "After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}