{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "131",
  "slug": "nivea-learn-about-your-sweat-needs",
  "url": "https://www.usp.at/demo-library/nivea-learn-about-your-sweat-needs",
  "title": "Nivea – Learn about your sweat needs",
  "displayTitle": "Nivea – Learn about your sweat needs",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Personal Care",
  "claim": "Less body odour",
  "benefit": "Educate consumers on the presence of “bad bacteria”",
  "technology": "Sweat Test",
  "claimTypes": [
    "Freshness"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-learn-about-your-sweat-needs/demo-131-nivea-deo-1-3-scaled.webp",
  "summary": "The Beiersdorf marketing team in Myanmar faced the challenge of educating the rural population about the relationship between sweat, bacteria, and bad body odour. Many consumers were unaware that sweat acts as a breeding ground for bacteria, leading to unpleasant odours. The...",
  "publicExcerpt": [
    "The activation needed to be simple, effective, and culturally relevant, ensuring widespread adoption and understanding across rural communities.",
    "USP’s Contribution USP Demo Solutions developed an innovative Sweat Test Strip that visually demonstrated the presence of sweat on the skin and educated consumers about the connection between sweat and body odour. The tool was designed to change colour upon contact with moisture, indicating the amount of sweat present on the skin.",
    "This interactive and educational approach provided consumers with a tangible understanding of their odour risk levels and highlighted the need for products like Nivea deodorants to combat the bacteria that cause bad odour."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}