{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "1",
  "slug": "nivea-on-skin-hydration-test",
  "url": "https://www.usp.at/demo-library/nivea-on-skin-hydration-test",
  "title": "Nivea On-Skin Hydration Test",
  "displayTitle": "Nivea On-Skin Hydration Test",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Skin Care",
  "claim": "Hydration",
  "benefit": "Comparative",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/nivea-on-skin-hydration-test/demo-1-DSC8535-650x650.jpg",
  "summary": "This project was a point-of-sale (POS) activation in Chile designed to build brand awareness and drive product consideration through a simple, high-engagement “before & after” experience. The core idea was to make skin care benefits visible and tangible in just a few seconds...",
  "publicExcerpt": [
    "At the center of the activation was a skin touch-test tool : shoppers used a two-step strip system that allowed them to compare their skin condition before and after applying a NIVEA body care product. First, the shopper pressed Strip 1 (“Antes”) onto their skin for a few seconds to identify their baseline condition. The card then guided them to apply the NIVEA body lotion/cream , and repeat the test with Strip 2 to see/feel the difference. The results were communicated through clear, easy-to-understand categories, “Piel extra seca / Piel seca / Piel normal”, paired with visual texture references and product cues, making the diagnosis feel intuitive and credible.",
    "From a marketing perspective, the activation worked on multiple levels:",
    "Execution-wise, the materials appear to have been optimized for retail: a compact instruction + results card in Spanish, paired with disposable test strips that are easy to distribute, demo, or self-serve. Overall, it’s a smart example of experiential POS marketing : low friction, quick to understand, and built to turn curiosity into action, especially effective for body care where benefits can feel abstract without demonstration."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}