{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "132",
  "slug": "nivea-skin-hydration-analysis",
  "url": "https://www.usp.at/demo-library/nivea-skin-hydration-analysis",
  "title": "Nivea – Skin Hydration Analysis",
  "displayTitle": "Nivea – Skin Hydration Analysis",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Body Care",
  "claim": "Deep moisturization",
  "benefit": "Consulting at POS",
  "technology": "Hydration Test - Body",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation",
    "Internal Training",
    "Digital Campaign",
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool",
    "Phygital",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/nivea-skin-hydration-analysis/demo-132-Hydration-Test-Nivea-Deep-Moisture-9-650x650.jpg",
  "summary": "Nivea’s marketing team in the UAE sought an engaging and compelling tool to showcase the efficacy of their body care range to consumers. The goal was to create a personalized experience that worked both in-store with beauty advisors and through their e-commerce channel. The tool...",
  "publicExcerpt": [
    "This tool was also designed to act as a conversation starter , empowering beauty advisors to provide consultations while offering consumers a memorable and interactive experience.",
    "USP’s Contribution USP Demo Solutions partnered with Nivea to create a branded tester card featuring an integrated two-step hydration test . This innovative solution allowed consumers to test their skin hydration levels both before and after product use , offering visible proof of the product’s effectiveness.",
    "The card was designed to be easy to use, ensuring it could seamlessly fit into POS consultations and self-guided use through online purchases."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}