{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "139",
  "slug": "nivea-skin-type-activation",
  "url": "https://www.usp.at/demo-library/nivea-skin-type-activation",
  "title": "Nivea – Skin Type Activation",
  "displayTitle": "Nivea – Skin Type Activation",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Skin Care",
  "claim": "Clear skin",
  "benefit": "Engage and educate consumers",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control"
  ],
  "businessUses": [
    "Consultation Tool"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-skin-type-activation/demo-139-02_Work_Nivea_Gallery_02-650x650.jpg",
  "summary": "To bridge the gap between consumer curiosity and education, the Nivea team in Portugal aimed to answer the question, “Oily, normal, or dry skin?” through an engaging and educational Omni-channel solution. The objective was to not only provide consumers with a personalized...",
  "publicExcerpt": [
    "This initiative sought to establish Nivea as a trusted skincare expert while empowering consumers to make informed decisions about their skincare routines.",
    "USP’s Contribution USP Demo Solutions collaborated with Nivea to design a Skin Type Test Tool that combined science-backed accuracy with a fun, interactive user experience. The tool was tailored to help consumers identify their unique skin type within seconds, while simultaneously educating them about their skincare needs and guiding them to the right products.",
    "Impact The Skin Type Test Tool successfully engaged and educated consumers in Portugal, driving greater awareness and adoption of Nivea products . By offering a personalized and interactive experience, the tool strengthened consumer trust and loyalty while positioning Nivea as a leader in tailored skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}