{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "140",
  "slug": "nivea-sun-oil-control-sun-protection",
  "url": "https://www.usp.at/demo-library/nivea-sun-oil-control-sun-protection",
  "title": "Nivea Sun – Oil Control & Sun Protection",
  "displayTitle": "Nivea Sun – Oil Control & Sun Protection",
  "brand": "Nivea Sun",
  "company": "Beiersdorf",
  "category": "Sun Care",
  "claim": "Oil Control & Sun Protection",
  "benefit": "Indirect Selling",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Oil Control",
    "UV Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-sun-oil-control-sun-protection/demo-140-136417946_808408069740232_2287310148582681603_n-768x1024.jpg",
  "summary": "Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible –  proving the product’s claim within seconds and in an engaging and fun way.",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Demo Solutions proposed that the Skin Type Test was the best technological match for this campaign.",
    "Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}