{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "133",
  "slug": "nivea-test-your-skin-type",
  "url": "https://www.usp.at/demo-library/nivea-test-your-skin-type",
  "title": "Nivea – Test Your Skin Type.",
  "displayTitle": "Nivea – Test Your Skin Type.",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Skin Care",
  "claim": "clear skin",
  "benefit": "Haptic tester experience",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/nivea-test-your-skin-type/demo-133-Nivea_NL_2-650x650.jpg",
  "summary": "Nivea Netherlands aimed to enhance the consumer experience by introducing a skin diagnostic tool at the point of sale. The goal was to guide shoppers toward the most suitable products from the Nivea skincare range by enabling them to test and identify their skin type easily and...",
  "publicExcerpt": [
    "To meet these objectives, Nivea partnered with USP Demo Solutions to create a haptic tester experience that translated the brand’s commitment to personalized skincare into an innovative in-store activation.",
    "USP’s Contribution USP Demo Solutions developed a Skin Type Test Tool that provided consumers with instant insights into their skin type, empowering them to make informed product choices. By engaging the senses and providing a hands-on experience, the tool made the diagnostic process both educational and enjoyable.",
    "Impact The Skin Type Test Tool successfully transformed in-store interactions in the Netherlands, driving higher consumer engagement and increased sales for Nivea. By offering personalized recommendations through an interactive and haptic experience, the tool strengthened consumer trust and positioned Nivea as a leader in tailored skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}