{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "134",
  "slug": "nivea-uv-protection-brightening",
  "url": "https://www.usp.at/demo-library/nivea-uv-protection-brightening",
  "title": "Nivea – UV Protection & Brightening",
  "displayTitle": "Nivea – UV Protection & Brightening",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Sun Care",
  "claim": "UV Protection & Brightening",
  "benefit": "Indirect Selling",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Damage Protection"
  ],
  "businessUses": [
    "Digital Campaign"
  ],
  "formats": [
    "Phygital"
  ],
  "image": "https://www.usp.at/images/demos/nivea-uv-protection-brightening/demo-134-KhFesslDSC_0952-650x650.jpg",
  "summary": "Nivea wanted to assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin and its tanning.  UV radiation is not just responsible for signs of sun damage such as dark spot, but also for the skin’s tan to change from light to...",
  "publicExcerpt": [
    "The USP Demo Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus educating consumers about how sun protection can positively influence skin tone. The experts at USP Demo Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.",
    "USP Demo Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Demo Solutions proposed that the UV Sun Damage Technology was the best technological match for this campaign.",
    "Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation/integration to printing and on-time delivery."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}