{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "135",
  "slug": "nivea-what-is-your-skin-type",
  "url": "https://www.usp.at/demo-library/nivea-what-is-your-skin-type",
  "title": "Nivea – What Is Your Skin Type?",
  "displayTitle": "Nivea – What Is Your Skin Type?",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Skin Care",
  "claim": "Perfect skin",
  "benefit": "Indirect Selling",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Sensitivity & Soothing"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-what-is-your-skin-type/demo-135-Nivea-Skin-Type-13004_2-650x650.jpg",
  "summary": "Nivea – Daily Essentials – was offering three different essential products for different skin types. The Nivea team was looking for a highly engaging educational tool which enabled consumers to learn about their skin needs, thus guiding them to the right product out of the Nivea...",
  "publicExcerpt": [
    "The team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must.",
    "The challenge for USP Demo Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers.",
    "USP Demo Solutions developed concepts and mockups, which were sent to the Nivea team for review."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}