{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "136",
  "slug": "nivea-what-s-your-skin-type",
  "url": "https://www.usp.at/demo-library/nivea-what-s-your-skin-type",
  "title": "Nivea – What’s Your Skin Type?",
  "displayTitle": "Nivea – Skin Type Diagnostic Tool",
  "brand": "Nivea",
  "company": "Beiersdorf",
  "category": "Skin Care",
  "claim": "clear skin",
  "benefit": "Indirect Selling",
  "technology": "Skin Type Test",
  "claimTypes": [
    "Hydration",
    "Cleansing & Purity"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/nivea-what-s-your-skin-type/demo-136-Skin-Type-Chile_1-650x650.jpg",
  "summary": "Nivea Chile recognized that many women were uncertain about their skin type, leading to challenges in choosing the right skincare products. To address this, they sought a diagnostic tool that would help consumers identify their unique skin type reliably and within seconds...",
  "publicExcerpt": [
    "The tool needed to provide a quick, simple, and engaging solution at points of sale, ensuring an educational and impactful experience for consumers.",
    "USP’s Contribution USP Demo Solutions partnered with Nivea to develop a Skin Type Test Tool , designed specifically to meet the needs of Chilean consumers. This easy-to-use tool allowed women to test their skin type on their own, delivering immediate and accurate results that guided them to the most suitable Nivea products.",
    "Impact The Skin Type Test Tool transformed the shopping experience for Nivea consumers in Chile, bridging the gap between uncertainty and informed decision-making. By providing clarity on skin type and tailored product guidance, Nivea fostered greater consumer confidence and loyalty, driving increased sales and brand trust."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}