{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "141",
  "slug": "nuxe-multi-purpose-oil-demo-tool",
  "url": "https://www.usp.at/demo-library/nuxe-multi-purpose-oil-demo-tool",
  "title": "Nuxe – Multi-Purpose Oil Demo Tool",
  "displayTitle": "Nuxe – Multi-Purpose Oil Demo Tool",
  "brand": "Nuxe",
  "company": "Nuxe",
  "category": "Skin Care",
  "claim": "Accentuate the benefits of its multipurpose dry oil for face, body, and hair",
  "benefit": "Hydration/Moisturization",
  "technology": "Face Hydration Test, Hydration Test - Face",
  "claimTypes": [
    "Hydration"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool",
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/nuxe-multi-purpose-oil-demo-tool/demo-141-nuxe-1-1-scaled.webp",
  "summary": "Nuxe, renowned for its luxurious skincare solutions, faced the challenge of illustrating the exceptional hydrating properties of its multipurpose dry oil for face, body, and hair. The brand team in Spain sought an innovative way to engage consumers at the point of sale by...",
  "publicExcerpt": [
    "The goal was to highlight the necessity of the dry oil for hydration while providing a simple and reliable tool that could assess skin dryness levels. This would help guide consumers toward the most suitable product variant, ensuring a tailored skincare experience.",
    "USP’s Contribution USP Demo Solutions partnered with Nuxe to design an interactive hydration assessment tool that demonstrated the efficacy of the multipurpose dry oil. The tool engaged consumers by allowing them to test their skin hydration levels, educating them about their specific skincare needs and showcasing the immediate benefits of the product.",
    "Impact The hydration assessment tool became a cornerstone of Nuxe’s POS strategy in Spain, significantly increasing consumer engagement and product sales. By combining education with interaction, the initiative positioned Nuxe as a leader in skincare expertise and customer-focused solutions, reinforcing its reputation for quality and innovation."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}