{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "146",
  "slug": "olay-skin-texture-check",
  "url": "https://www.usp.at/demo-library/olay-skin-texture-check",
  "title": "Olay – Skin Texture Check",
  "displayTitle": "Olay – Skin Texture Check",
  "brand": "Olay",
  "company": "Procter & Gamble",
  "category": "Skin Care",
  "claim": "Education on wrinkles",
  "benefit": "Picking the right product",
  "technology": "Wrinkle Test",
  "claimTypes": [
    "Anti-Aging"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/olay-skin-texture-check/demo-146-Olay_Wrinkle_Test_5-650x650.jpg",
  "summary": "Olay launched a brand activation campaign in the Philippines to help consumers make informed decisions about their skincare needs. The objective was to educate consumers about wrinkle concerns and guide them in selecting the most suitable product from Olay’s extensive portfolio....",
  "publicExcerpt": [
    "The campaign focused on providing a personalized experience that engaged consumers both online and at points of sale, emphasizing the importance of matching the right product to individual skincare concerns.",
    "USP’s Contribution USP Demo Solutions developed an innovative Wrinkle Test Tool that empowered consumers to assess their skin and identify the best Olay product for their needs. This interactive tool combined education with engagement, creating a memorable and impactful experience for consumers.",
    "Impact The Wrinkle Test Tool became a key element of Olay’s activation campaign in the Philippines, driving consumer engagement, education, and satisfaction . By providing a tailored and interactive experience, the campaign strengthened consumer trust, boosted product sales, and positioned Olay as a leader in personalized skincare solutions."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}