{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "144",
  "slug": "olay-sun-protection",
  "url": "https://www.usp.at/demo-library/olay-sun-protection",
  "title": "Olay – Sun Protection",
  "displayTitle": "Olay – Sun Protection",
  "brand": "Olay",
  "company": "Procter & Gamble",
  "category": "Sun Care",
  "claim": "Protection against UV",
  "benefit": "Visual on harsh UV rays",
  "technology": "UV Efficacy Test",
  "claimTypes": [
    "UV Protection",
    "Repair"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Diagnostic Tool"
  ],
  "image": "https://www.usp.at/images/demos/olay-sun-protection/demo-144-Olay_2-650x650.jpg",
  "summary": "Olay sought to create a compelling and interactive consumer experience to showcase the effectiveness of their SPF product. The goal was to demonstrate visible proof of protection against harsh UV rays, reinforcing the importance of sun care and Olay’s role in safeguarding skin health.",
  "publicExcerpt": [
    "The tool needed to be both engaging and educational, seamlessly integrating into point-of-sale environments to connect consumers with the brand and its sun care solutions.",
    "USP’s Contribution USP Demo Solutions developed a UV Efficacy Test Tool that provided consumers with a visual demonstration of how Olay’s SPF products protect against UV radiation. This innovative solution created a hands-on experience, allowing consumers to see the impact of the product in real-time while emphasizing the necessity of daily sun care.",
    "Impact The UV Efficacy Test Tool became a powerful asset for Olay’s sun care marketing strategy in the United States. By combining education, interaction, and proof of efficacy, the tool drove consumer engagement, product confidence, and increased sales at POS locations."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}