{
  "schemaVersion": "1.0",
  "generatedAt": "2026-08-28T12:23:08.931Z",
  "id": "145",
  "slug": "olay-white-radiance-pearly-radiant",
  "url": "https://www.usp.at/demo-library/olay-white-radiance-pearly-radiant",
  "title": "Olay – White Radiance: Pearly & Radiant",
  "displayTitle": "Olay – White Radiance: Pearly & Radiant",
  "brand": "Olay",
  "company": "Procter & Gamble",
  "category": "Sun Care",
  "claim": "Pearly & Radiant skin",
  "benefit": "Shows sun damage",
  "technology": "Sun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning",
  "claimTypes": [
    "UV Protection",
    "Anti-Aging",
    "Whitening",
    "Damage Protection"
  ],
  "businessUses": [
    "Retail Activation"
  ],
  "formats": [
    "Physical Demo"
  ],
  "image": "https://www.usp.at/images/demos/olay-white-radiance-pearly-radiant/demo-145-Olay-UV-2-1320x660-1-650x650.jpg",
  "summary": "Olay White Radiance: Pearly & Radiant is a sun care line focused on protecting and revealing an even, luminous skin tone. The brand wanted advisors to be able to demonstrate that benefit at the counter, in a way shoppers would remember and pass on.",
  "publicExcerpt": [
    "The Olay team had the challenge of finding a tool that convinced customers of the need for products that maintain and promotes an even skin tone. This tool helped customers to see the benefits of the product."
  ],
  "access": {
    "fullCaseStudy": "gated",
    "note": "The full write-up is available on the demo library page after entering an access code. Request access at https://www.usp.at/contact"
  }
}